Opinion research

It’s natural to think you know how you are viewed by others. In reality, the perceptions of those important to you can be quite different from what you think.  A clear understanding of how your political and regulatory stakeholders view you is important to creating a strategy, narrative and messaging that will shape their perceptions and actions. 

 

Polling can also be a core part of any communications programme.  Surveys of the public or politicians can provide important ammunition for campaigns and be used both in the media and directly with your political and regulatory stakeholders.

 

I work with the best providers in the market to undertake quantitative opinion polling, as well as undertaking desk based and qualitative research and interviews to dig into the issues and perceptions around them.