Identifying and prioritising the decision-makers and influencers who are key to your success, with recommendations on the best way to engage and influence them.
The foundation of effective public affairs is knowing who the decision-makers are as well as those that influence them. Understanding the networks of influence and prioritising your stakeholders can be the difference between success and failure. But it is also important to know what approaches will be most effective for the individuals important to you.
My stakeholder mapping not only identifies the network of people you need to engage with but prioritises them and makes recommendations for the best approach for each, including which issues to lead on and which methods are most appropriate.